to any of you remember air jordan sneakers causing riots across the country last year? fans wanting a pair no matter the cost. next, they guy who is fighting to make sure they don't get a pair right now. ♪ @8 neil: well, they told nike to adjust to it. the national urban league's landing nike for charging $315 for a pair of lebron james baker said. nike announcing it is going to cut the price of $270 as if that is a bargain-basement sale. this certainly president said that is not nearly enough. but i do wonder if he could be my agent. this guy can get results. i want the number to go up, not down. how did you give them to come down that much? >> well, the point here is, this is still the most expensive snickered in american history. i think this sticker shock of the idea, $315 sneaker got parents and the people who buy things for their kids while that -- riled up in a very big way. and if, you know, we've, i think, very importantly made the point that not now. the economy, the unemployment rate, people stretched to pay their bills. and here is a company, we all love